シラバス － Global Communication Seminar B

  • ナンバリングコードCode
    FLS-gcs3-327
  • 科目名Subject Name
    Global Communication Seminar B
  • 担当者名Instructor
    清宮　徹
  • 単位Credit
    2
  • 履修年次Standard Year for Registration
    3-4
  • 学期Semester
    前期
  • クラスClass
  • 曜限Day/Period
    金曜3時限
  • 教室Classroom
    1-602
  • 授業形態Course Type
    講義・演習
  • メディア授業Distance Learning Course
  • 備考Remarks
    使用言語：英語
  • 実務経験のある教員等による授業科目Courses Taught by Faculty with Practical Experience in a Related Area
    〇
  • 学内単位互換科目としての受講可否Availability for inter-departmental credit transfer
    可

実務経験の内容Description of Relevant Practical Experience

I have been a human resources consultant in Tokyo for about 10 years, providing inhouse training for managers, safety managers, new employees, and other personnel from large and small-medium-sized companies, as well as proposing and training on human resources management. I have also provided employee training for internationalization, such as by introducing debate training.
講師は約10年間、東京において人的資源管理のコンサルタントを行い、大企業から中小企業の経営者や安全管理者、新入社員などの社員研修を提供し、また人的資源管理に関する提案や研修を行ってきた。また社員教育にディベートを導入するなど、国際化に向けての社員教育も行ってきた。

実務経験に関連する授業内容Course Content Related to Practical Experience

My business experiences are relevant to the issues of corporate communication based on organizational rhetoric in global business. In addition, my business relationship with Japanese companies will provide a reality of Japanese business communication to the students.

授業の到達目標Objectives to be Attained

SEQ 1

DP観点 / Diploma Policy
Target Category
B（思考力・判断力・表現力等）
This course aims at fostering students' awareness and deepening their understanding of the various issues associated with organizational communication. Students will acquire the practical communication skills needed for strategic information sharing with stakeholders. After successful completion of the course, students will demonstrate appropriate rhetorical construction and effective communication practices in global business, so that practical knowledge and message construction skills are acquire to improve corporate communication competence.

SEQ 2

DP観点 / Diploma Policy
Target Category
C（総合的な学修経験・創造性）
Students will gain theoretical and practical knowledge about corporate communication and organizational rhetoric. After successful completion of the course, students will be able to obtain the analytical skills for public relations through various case studies. Practical knowledge and competence to actual problem solving are strengthened to develop future career as a corporate communication specialist.

授業の概要Course Overview

This advanced seminar focuses on external organizational communication, namely "corporate communication" that consists of public relations and marketing. The central issues in this study is to improve social trust from the society and develop corporate reputation by strategic information sharing with stakeholders.
This seminar incorporates various topics of corporate communication, such as corporate identity, corporate branding and reputation, stakeholder communication, corporate social responsibility, risk management, crisis communication, and media relations. As theoretical foundation, organizational rhetoric is studied with actual cases.
この講義は「実務経験のある教員による授業科目」である。本講義の講師は、ビジネスコンサルタントとして約10年間の企業内研修を立案また講師を務めた実務経験を持ち、10年以上の海外生活の経験を活かして授業を展開する。さらにリスクマネジメントの専門家として、各地で講演を行っている経験を授業に反映する。

事前・事後学習、時間等Study Required outside Class(Preparation, etc.)

Students are required to read the textbook before a class. In addition, small homework will be provided and completed before or after the class.

授業計画(各回の授業内容)Course Outline

  • 1回目Session 1 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Class Orientation for Organizational Communication
  • 2回目Session 2 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Corporate communication and the contemporary society
  • 3回目Session 3 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Structure and function of corporate communication
  • 4回目Session 4 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Global marketing
  • 5回目Session 5 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Message strategies (1) Organizational rhetoric
  • 6回目Session 6 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Message strategies (2) Rhetorical situation
  • 7回目Session 7 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Message strategies (3) Critical perspectives to messages
  • 8回目Session 8 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Corporate image and identity
  • 9回目Session 9 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Stakeholder Communication for Corporate Reputation
  • 10回目Session 10 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Group Presentation (1) Corporate campaign
  • 11回目Session 11 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Communicating in Risks and Crisis
  • 12回目Session 12 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Transparency and business ethics
  • 13回目Session 13 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Business scandals and corporate social responsibility
  • 14回目Session 14 対面授業 （Face-to-Face） 事前・事後学習 Study required outside class(Preparation/review)：200分
    Group Presentation (2) Crisis case study

活用される学習方法Learning methods

聴講・視聴：講義の聴講、教材や実演の視聴を通して学習する。/ Listening, Watching : Learn by listening to lectures and watching educational materials and demonstrations.
読解：教科書や論文の読解を通して学習する。/ Reading comprehension: Learn by reading and comprehending textbooks and academic papers.
ディスカッション・ディベート / Discussion, Debate
グループワーク / Group work
調査・フィールドワーク / Survey, Fieldwork
体験・実践 / Experience, Practice
プレゼンテーション / Presentation

教科書・テキストTextbooks

The class handouts and other materials will be provided through Moodle of this course.
Cornelissen, J. (2023). Corporate Communication: A guide to theory and practice (7th). London: Sage.

参考書等References

Hoffman, M. F. and Ford, D. J.　(2010). Organizational rhetoric: Situations and strategies. Los Angeles: Sage.
清宮徹著『組織のディスコースとコミュニケーション』同文舘出版(2019年)
Various materials including articles and videos will be posted on Moodle.

課題の種類・内容Homework, Assignments, etc.

1. Chapter Presentation: A pair of students is required to read an assigned chapter in the class materials and present it in the class session.
2. Group presentation: You need to participate in a group project. A group of three or four conducts a small research on the Internet and create a presentation material in English. A presentation will be scheduled in the class. A research topic is related to corporate identity, crisis communication, and workplace diversity. This is case studies to compare two companies which are nested in different cultures.
3. Take-home final exam: You need to complete a final paper about specific questions, which is related to both intercultural and organizational communication. It is a comprehensive exam.
＊Details about these assignments and exam should be instructed in class.

課題に対するフィードバックの方法Feedback Method

Feedback will be provided in a proper timing through the course.

成績評価Evaluation

成績評価の方法 / Evaluation Method

Two primarily assignments of group projects are evaluated in 25% effectively. (1) crisis cases and (2)campaign design. A take-home final exam takes 50% in the total grade.

観点別評価の入力項目(ルーブリックとその使用方法) / Target to be Evaluated

SEQ 1

DP観点 / Diploma Policy
Target Category
B（思考力・判断力・表現力等）
成績評価の規準 / Evaluation Criteria
To be able to consider tasks and opinions in organizational communication from a variety of perspectives.
To be able to develop logical and appropriate methods of expression, and to make arguments discussing the topics of intercultural and organizational communication .
To be able to communicate personal thoughts and opinions in presentations and reports.
評価尺度（水準）/ Evaluation Scale
卓越水準 / Outstanding
(i) Outstanding ability to consider tasks and opinions in organizational communication from a variety of perspectives.
(ii) Outstanding ability to develop logic, devise methods of expression, and engage in appropriate and purposeful discussion.
(iii) Outstanding ability to communicate personal ideas and opinions through presentations and reports.
目標到達水準 / Excellent
(i) Outstanding ability to consider tasks and opinions in organizational communication from a variety of perspectives.
(ii) Outstanding ability to develop logic, devise methods of expression, and engage in appropriate and purposeful discussion.
(iii) Outstanding ability to communicate personal ideas and opinions through presentations and reports.
目標途上水準 / Good
(i) Satisfactory ability to consider tasks and opinions in organizational communication from a variety of perspectives.
(ii) Satisfactory ability to develop logic, devise methods of expression, and engage in appropriate and purposeful discussion.
(iii) Satisfactory ability to communicate personal ideas and opinions through presentations and reports.
目標下限水準 / Adequate
(i) Some ability to consider tasks and opinions in organizational communication from a variety of perspectives.
(ii) Some ability to develop logic, devise methods of expression, and engage in appropriate and purposeful discussion.
(iii) Some ability to communicate personal ideas and opinions through presentations and reports.
近接水準 / Inadequate
(i) Developing but insufficient ability to consider tasks and opinions organizational communication from a variety of perspectives.
(ii) Developing but insufficient ability to develop logic, devise methods of expression, and engage in appropriate and purposeful discussion.
(iii) Developing but insufficient ability to communicate personal ideas and opinions through presentations and reports.
評価不能 / Unevaluable
評価に値する情報が不足。または上記の水準に値せず、能力として評価に不適

SEQ 2

DP観点 / Diploma Policy
Target Category
C（総合的な学修経験・創造性）
成績評価の規準 / Evaluation Criteria
To be able to understand the basic research and analytical methods necessary for research activities of organizational communication.
To be able to use these research methods in practice to formulate theoretical perspectives and solve organizational problems independently.
To be able to write academic reports on the content of the research and analysis of an issue.
評価尺度（水準）/ Evaluation Scale
卓越水準 / Outstanding
(i) Outstanding understanding of the basic research and analytical methods necessary for research activities in the field of organizational communication.
(ii) Outstanding ability to use these research methods in practice to formulate theoretical perspectives and solve organizational problems independently.
(iii) Outstanding ability to write academic reports on the content of research and analysis conducted independently.
目標到達水準 / Excellent
(i) Satisfactory understanding of the basic research and analytical methods necessary for research activities in the field of organizational communication.
(ii) Satisfactory ability to use these research methods in practice to formulate theoretical perspectives and solve organizational problems independently.
(iii) Satisfactory ability to write academic reports on the content of research and analysis conducted independently.
目標途上水準 / Good
(i) Some understanding of the basic research and analytical methods necessary for research activities in the field of organizational communication.
(ii) Some ability to use these research methods in practice to formulate theoretical perspectives and solve organizational problems independently.
(iii) Some ability to write academic reports on the content of research and analysis conducted independently.
目標下限水準 / Adequate
(i) Developing but insufficient understanding of the basic research and analytical methods necessary for research activities in the field of organizational communication.
(ii) Developing but insufficient ability to use these research methods in practice to formulate theoretical perspectives and solve organizational problems independently.
(iii) Developing but insufficient ability to write academic reports on the content of research and analysis conducted independently.
近接水準 / Inadequate
(i) Little or no ability understanding of the basic research and analytical methods necessary for research activities in the field of organizational communication.
(ii) Little or no ability ability to use these research methods in practice to formulate theoretical perspectives and solve organizational problems independently.
(iii) Little or no ability ability to write academic reports on the content of research and analysis conducted independently.
評価不能 / Unevaluable
評価に値する情報が不足。または上記の水準に値せず、能力として評価に不適
成績評価に関するその他の確認事項 / Other Information for Evaluation

履修上の注意Other Course Information

TOEIC-ＩＰテストで７００点以上、もしくはそれに相当する語学力を求める。
ただし、定員を超過した場合は、語学力と通算ＧＰＡを総合的に勘案し、選抜する。
＊このクラスには留学生別科の学生が参加することがあります。
＊所定の英語要件を満たした学生のみ参加が可能。